How it all began
Lainey and Mark met back in 2011 working as designer and supplier to lots of the high street. Lainey has been a fashion designer for over 25 and knew in her heart she wanted work in with fashion from 2 years of age. She would toddle around the local neighbourhood asking for pieces of material and empty boxes to make a house and clothes for Dinky the cat and her dolls. Fashion is at the heart of everything she does. Lainey had always dreamt of creating her own brand. So when Mark said ‘go on then lets do it’ A Postcard From Brighton was created in January 2012.
The name refers back to the postcards that Lainey’s Mum used to send to her as a young child when she was away from her daughter having treatment in hospital. Lainey’s Mum was quite poorly and had lots of treatment but did not want Lainey to know how ill she was. So she sent postcards from all over the world pretending she had been away travelling. Lainey loved and treasured these postcards. Brighton is one of Lainey’s favourite places she loves the 24 hour vibe of the place along with the creative, eclectic mixture of people and places there. Brighton has inspired Lainey to design clothes for all occasions. Items that can be worn in many ways and will work hard for you within your wardrobe. Effortless and easy to wear whoever you are and whatever you are doing.
Since 2012 and the brand has grown at a rapid rate. Being stocked in all the best independent boutiques in the UK. Being worn and loved by its customers. Sundae Tee was created by Lainey and Mark in 2018. This brand has a much edgier vibe to it. It combines laid back California cool, the mystical energy of Ibiza sprinkled with iconic and ironic British humour.
Also at the heart of what Lainey and Mark do is caring for our planet. A Postcard From Brighton and Sundae Tee are mostly made from a wood pulp viscose jersey. The fabric and garment make up is also made here in Leicester where the brand are based. They both champion British manufacturing with a low carbon footprint. Lainey also designs each garment with longevity in mind. Each garment is considered around how the customer can wear it many ways. Its not designed around any trend fads that only last a season. Lainey’s designs can be worn season after season in many ways.
A Postcard From Brighton and Sundae Tee are the opposite of fast fashion. The collections are slow fashion designed with love and passion.
We are so excited to finally launch our website. Please sign up to our news letter and follow us on Instagram to keep up to date with our new collections and what styles we love. Please share with us how you wear our brands and tag us in. We hope you enjoy your our ranges as much as we do.
Love The Postcard & Sundae Tee team xxxxx